Entrepreneurship and fitness landscape.

A fitness landscape model is a metaphor used to think about the processes of evolution acting on a biological entity.


This entity can be viewed as moving through a search space with two kinds of decisions:

  • Explore maximum number of landscapes or maximum number of variations.
  • Exploit the most out of a particular landscape.

This principle is applicable to entrepreneurial search for a repeatable, scalable and sustainable business models(Explore). Once a working model is created then the entrepreneurs job is to make it work. (Exploit)

The following video give a fair idea about the metaphor of fitness landscapes.

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