BJ Fogg & Nir Eyal models are perfect continuum.

I think BJ Fogg’s MAT( or MAP) framework and Nir Eyal Hook framework are a perfect continuum and should be read in an integrated way for practical purpose.

BJ Fogg’s MAT framework includes 3 variables Motivation, Ability and Trigger.

  • Motivation
  • Ability
  • Trigger

Nir’s Hooked model includes 4 variables Trigger, Action, Reward and Investment.

  • Trigger.
  • Action.
  • Reward .
  • Investment.

This can be integrated as MATARI OR MAPARI because beyond the constraints of these models, both are perfect continuum. It doesn’t make any logic to see these two models as separate and alien to each other.

MATARI for:

  • Motivation
  • Ability
  • Trigger.
  • Action.
  • Reward .
  • Investment.

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